How to Measure Your Brand’s Online Influence
Facebook users spend upwards of 12.7 percent of their time on the site, according to a comScore study. Of course, wherever consumers live, businesses are sure to go. But to what end? Chief marketing officers surveyed by BazaarVoice and the CMO Club were likely to say their business engaged in at least three forms of social media. But nearly 35 percent of all CMOs didn’t know if their Facebook …
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Digital Armageddon: fact or fiction?
One could be forgiven for thinking the world is at war with itself over the internet.
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