Social Media Success!: Practical advice and real world examples for social media engagement using social networking tools like Linkedin, Twitter, Blogging and more
Social media can do amazing things. It can create an environment where your friends and followers and even your own customers become evangelists and act as a virtual sales, support and marketing teams. It can help you spread word of your business, your products and your successes through extended networks of people you’ve never even met. It can allow you to create lasting and deep relationships across continents, religious and political beliefs, in places you’ve always wanted to visit or never k
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(out of 8 reviews)
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Review by Michael Martine for Social Media Success!: Practical advice and real world examples for social media engagement using social networking tools like Linkedin, Twitter, Blogging and more
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Time to come out from under your rock. This book is aimed squarely at business owners and people inside organizations who need to get up to speed and succeed. Janet has spend years in the trenches breaking it all down for beginners and making this seemingly overwhelming subject accessible to the point of mastery.
In Chapter 1, What is Social Media? You will get a great layman’s definition of where these sweeping changes came from and what you need to know about them now in order to even discuss them intelligently. And in this first chapter you discover something very important: this is not some happy “feel good” book about social media as so many of them are. The author does not pull punches and tells it straight, and I for one really appreciated that. Disillusionment is a powerfully enervating force, but you get a straight deal in this book. Even in Chapter 1, she discusses social media backlash. Good stuff.
Chapter 2, Quelling the Naysayers, is super important for those who work in organizations where you know you have to “sell” social media to others and try to bring them on board. Making cogent and persuasive arguments for adopting a social media strategy may not exactly be your strength, but this chapter gives you the ammunition you need.
Chapter 3, Inbound Marketing vs Outbound, explains these two concepts very well. Understanding inbound marketing is key to online marketing success, because that’s practically the only kind of marketing you can do online.
Chapter 4, It’s Not About You, makes the important point of what kind of mindset and attitude to have in order to achieve social media success.
Chapter 5, Building Your Social Media Network, starts to get into the nuts and bolts of specific strategies and tactics that work. It also deals with a number people have been tossing around a lot, lately, called “Dunbar’s Number.” This is supposedly the limit of how many people you can know and remember.
Chapter 6, Finding Your Network, is about how to successfully connect with the right people in the vast space of social media and networks. In this chapter you’ll learn about specific online and software tools you can use to target the correct topics in social media. This is something many people get wrong, and then they think social media itself is a waste of time. Nothing could be further from the truth; they just didn’t know what they were doing.
Chapter 7, Choosing the Right Venues, gives you guidelines for deciding on sites and tools to use.
Chapter 8, Set Some Rules (Or at Least Some Guidelines) helps you craft your social media policies in a way that protect organizational interests while also creating maximum marketing benefit for the organization. This is another disaster area for most companies, but this info will steer you through it easily.
Chapters 9 – 15 Cover all the popular social media sites and general tools on the web and provides you with a winning game plan to tackle each one if it’s right for your organization to use. Covered are Twitter, Facebook, Flickr, LinkedIn, FriendFeed, video, and blogging.
Chapter 16, Creating Your Social Network, dives into what kind of information should be in social media profiles, talks about social bookmarking sites specifically (a subset of social media), and also discusses automation.
If there’s a downside to this book, it’s that it doesn’t make it obvious the book is aimed at business people in organizations, rather than single-person businesses or non-business people. That doesn’t mean they won’t benefit, but there’s information in the book that wouldn’t apply to them.
The work I do online is similar to what Janet does, and in fact I know Janet because we’ve worked together on several projects. That’s how I know that what she’s saying in this book is good material. As I read it, I thought to myself there was much in it I could not have said better myself. Am I “biased?” I have nothing to gain from a positive review of this book. The book is simply worth your time.
Review by Laura Schaub for Social Media Success!: Practical advice and real world examples for social media engagement using social networking tools like Linkedin, Twitter, Blogging and more
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The Social Media jungle can be daunting for the newcomer; there are so many choices, each with their own particular flavor and set of rules, how do you begin? And more importantly, how do you SUCCEED? Traditional marketing and sales methods don’t work the same in this world, and one has merely to look at the many people using Social Media unskillfully to see that. This is web 2.0 people, the new math!
Anyone venturing into uncharted waters benefits from a teacher, a guide who has been through it and can show you the way. Janet Fouts is an experienced Social Media coach who can help you make sense of how Social Media is changing the business landscape, and also how you can find your place in it. I highly recommend this book to anyone seeking to understand these new communication tools and how people and businesses are using them now, with great success.
Review by Allan H. for Social Media Success!: Practical advice and real world examples for social media engagement using social networking tools like Linkedin, Twitter, Blogging and more
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Ever since LinkedIn, Facebook, Twitter and the rest crossed into the mainstream, my clients have been asking “Does social media really work for business?” Thanks to Janet Fouts, who has been practicing it professionally and well for more than a decade, I now have proof positive. Her book contains “practical advice and real world examples for social media engagement.” SOCIAL MEDIA SUCCESS is must-reading for everyone working – or playing – online today.
Review by Donna L. Price for Social Media Success!: Practical advice and real world examples for social media engagement using social networking tools like Linkedin, Twitter, Blogging and more
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Social Media Success is a great resource for optimizing your social media. Janet Fouts does an excellent job of pulling together valuable tools and resources for entrepreneurs and helps you figure out which strategies are right for you.
Janet shared many strategies with me during a radio interview on Entrepreneur’s Talk Radio with BlogTalk. She is a wealth of practical and usable information and has high standards and values for the use of social media.
I highly recommend Janet’s book if you are trying to make better use of your online media presence.
Review by Dennis Bright for Social Media Success!: Practical advice and real world examples for social media engagement using social networking tools like Linkedin, Twitter, Blogging and more
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As a small business owner from the Baby Boomer generation I have always been behind the Technology Curve when it comes to the internet and mobile platforms, ie. “smart” phones. I was so “retro-tech” that I was totally opposed to texting until very recently (my wife and 3 daughters have had everything to do with that!) Social media had not even entered into my vocabulary until I met Janet Fouts. Through her coaching and reading her fantastic new book I can now hold my own with my Silicon Valley friends and customers. When it comes to understanding the business potential of social networking, Janet’s insights have refocused our advertising efforts to better reach potential clients. Thank you, Janet!
Dennis and Kristin Bright
BRIGHT RANCH HORSEMANSHIP ACADEMY
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