Brands Must Be Community Celebrants, Not Celebrities
With the never-ending stream of new social technologies, apps and platforms rolling out every day, its easy to get lost in the minutiae of social media. Yet for there to be effective change, especially within large, top-down, hierarchical institutions, a company must have an over-arching understanding of the new role it has to play. If a brand wants to build social communities, capital and …
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Google Gives Third-Party Apps Access to Goo.gl
Google has launched an API for its URL shortener, goog.gl. The API can be used to interact with the service and develop applications that store, share, and manage goo.gl URLs.  “With this API, developers are able to programmatically access all of the fast, sleek goo.gl goodness that we currently provide via the web interface,” says Ben D’Angelo with Google’s URL Shortener Team. “You can shorten …
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