Is Twitter the right tool… ?

Image by Rachel Beer
I do think important for charities to try new channels out but, before jumping into using social media channels in earnest, being clear about why you are doing this and what you hope to achieve is really important. This will help to add some clarity to many of the things you will need to consider – like which platforms are going to add value, which are practical for your organisation, what kind of voice and messages are appropriate, how often to update, and so on.

Jackson producer, manager vouch for Jackson song
Some of Michael Jackson’s family members are unhappy with the release of the posthumous single “Breaking News.” But the late…
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They Just Don’t Get McDonald’s!
WESTCHESTER COUNTY, N.Y. — Marek Fuchs, TheStreet’s media critic, chokes on McDonald’s coverage. Follow Marek on Twitter: @MarekFuchs.
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Jackson Producer, Manager Vouch For Jackson Song
Michael Jackson’s longtime producer and manager say it is indeed Jackson’s voice on the newly released track.
Read more on Billboard