Twitter Power 2.0: How to Dominate Your Market One Tweet at a Time
- ISBN13: 9780470563366
- Condition: New
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Get the business leader’s guide to using Twitter to gain competitive advantage. Since 2006, forward-thinking companies like Apple, JetBlue, Whole Foods, and GM have discovered the instant benefits of leveraging the social media phenomenon known as Twitter to reach consumers directly, build their brand, and increase sales. Twitter is at the leading edge of the social media movement, allowing members to connect with one another in real time via short text messages?called “tweets”?that can b
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(out of 107 reviews)
List Price: $ 16.95
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Review by Ann Paris for Twitter Power 2.0: How to Dominate Your Market One Tweet at a Time
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This is the third Twitter book I have read and this one was the best by far. In my reading and marking pages, I found at least 50 specific marketing strategies I can use right now. Being an author of 20 books myself, I am a tough critic of these kinds of books. I would give this one my highest recommendation for anyone wanting to learn about Twitter or online marketing in general.
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Review by M. Susoev for Twitter Power 2.0: How to Dominate Your Market One Tweet at a Time
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I was disappointed with Twitter Power, especially after reading the many reviews that claimed this book would reveal many techniques for both beginners and pros alike. For anyone that has been using Twitter for more than a couple weeks, this book is really 101. It seems to be geared towards people that have never heard of Twitter or are just getting started. If that’s the case, this book will help you get your feet wet, but it doesn’t shed light on anything you can’t pick up on your own simply by using Twitter for a few days.
Twitter is real time with instant response in most cases, and you’ll find out what works for you and what doesn’t almost immediately. You can also pay attention to the power players and note their approach. The book just points you to the top users on Twitter anyways. Save your money and do a little homework.
I’ve given an extra star because 10% of author proceeds go towards sustainable long term water solutions in developing areas of the globe.
Review by J. Blount for Twitter Power 2.0: How to Dominate Your Market One Tweet at a Time
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What are you doing? Does anybody really care?
That was my first reaction to Twitter. Why in the world would anyone care if I was at the grocery store or hanging out with my friends? To me the entire concept behind Twitter was kind of stupid. So for months I resisted – a naysayer on the sidelines.
Slowly though it began to occur to me that Twitter held real value for my business. With a few microblogs a day I could stay connected with my customers and keep them connected to me.
Of course with any new technology there is a learning curve. And in today’s fast paced world not knowing how to use new technology to your advantage can hold you back, and worse, give your competitors’ an edge in the marketplace.
So if you, like me, are asking “What can Twitter do for my business?” I highly recommend author Joel Comm’s new book, Twitter Power – How to Dominate Your Market One Tweet At a Time.
Twitter Power shows you how to leverage the real power of Twitter for instant business benefits like reaching new markets and increasing sales. In the book Comm provides step by step instructions for integrating Twitter into your current business strategy. His techniques will help you build a loyal customer base, expand brand awareness, and generate buzz for your products, services, and in my case – web content.
One of the best parts of the book is Comm’s 30 Day Plan For Dominating Twitter. This one chapter is worth the price of the entire book! This step by step plan will give you the kick start you need to get off of the sidelines and into the Twitter game. Give Twitter Power a try – it worked for me. And be sure to follow me @salesgravy.
Jeb Blount[…]
Review by Rhiannon Bowman for Twitter Power 2.0: How to Dominate Your Market One Tweet at a Time
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If you’re interested in creating a successful Twitter account- especially one you hope will boost your bottom-line- you’ll find the book is worth every cent.
It’s obvious from the start of the book, which you’ll want to read in front of your computer, that Comm wants readers to utilize it as a reference guide to get started and make productive use of their Twitter time- not be an end-all-be-all Twitter Bible (he leaves plenty of room for Twitter to upgrade).
New Twitter users will find the first three chapters immensely helpful, while those of us who are already Tweetie Birds (follow me @RhiBowman) could easily skip them. Though, I wouldn’t, if I were you; you’ll likely find a couple of wise tips you never knew you were looking for within those pages. They cover a brief history of social media, Twitter’s recipe for success and how to get started- from choosing a user name to resources for designing your profile page.
While it’s true much of the rest of the book is intended for business users, the good-to-know information will be helpful for those who are all about Twitter fun, too. Every Twitterer wants to build a following (chapter five), needs to “play nice” (chapter 12 covers legal-ese) and lots of groups might be interested in using Twitter to communicate with their members (chapter seven). But, business users will want to pay particularly close attention to the chapters on customer service, brand building and using Twitter as a tool to drive traffic to your Web site (and products).
The book is easy to use as a reference with its thorough contents page(s) and comprehensive index. So, for those who don’t feel they have the time to read cover-to-cover, you can certainly pick through for the specific information you need to know.
Speaking of picking, I do have a couple of gripes. I’ll start with typos; they’re distracting. There aren’t tons of them, but there are enough of them for me to mention them here. Second, of the many helpful Web sites Comm lists, I did find that he has a business interest in one of them (TwitPwr.com). Wish he would have disclosed that fact. (Maybe since the name is so close to the book’s title he assumed we’d figure it out.) Lastly, his co-author Ken Burge, mentions a portion of the book’s Web site several times in techy chapter 11 but, as of this writing, it’s under construction. Of course, the book is only one week old. And, frankly, those are minor problems and shouldn’t prevent you from reading the book.
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Here’s why: the book is going to help you increase your “followers” list and it will help you use Twitter more effectively- whether for business or for pleasure. For proof, look at the stats for my Twitter account. When I began reading the book- three days ago- I had 328 followers. Right now I have 454- and, I’ve only just begun to follow Comm’s advice. Plus, I’ve gained followers that I genuinely like who I hope enjoy Tweeting with me.
I can’t help but believe Comm would be proud of me for paying attention to the numbers.
Rhiannon Bowman, Freelance Writer
The Word Trade
rhibowman.wordpress.com
Review by Miles Baker for Twitter Power 2.0: How to Dominate Your Market One Tweet at a Time
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I’ve been following Joel on Twitter for over a year as of writing this. Over that time I’ve seen his Twitter following grow by thousands of followers! Watching this amazing growth and following Joel’s tweets I’ve realized he definitely knows Twitter inside and out. I’m glad he’s finally released all his knowledge and tips into book format.
Just in the the first few chapters Twitter Power covers the basics and potential mistakes I see SO MANY people making with Twitter. It then goes on to cover many other helpful aspects such as how to use Twitter to build your brand, getting help, building a team, applications you can use with Twitter, and more.
I highly recommend reading Twitter power for anyone that uses Twitter and wants to get the most out of it.
Miles Baker
http://www.twitter.com/milesbaker
http://www.MarketingWithMiles.com
For the past couple weeks, the characters from the show have been sending tweets from various Twitter accounts. Apple Ipod Media Players