Twitter Revolution: How Social Media and Mobile Marketing is Changing the Way We Do Business & Market Online
- ISBN13: 9781934275078
- Condition: New
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NO RULES
The revolution is underway. The power of social media lies with the people who use tools like Twitter.com. You decide how to use your power.
Our goal is not to create rules to follow on Twitter. We simply want to give you the best tips, resources and strategies to guide your success on Twitter at an accelerated pace.
Our mission is to help you avoid trial and error as early adopters were forced to endure, and help you participate in one of the greatest communicati
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(out of 36 reviews)
List Price: $ 18.97
Price: $ 6.69
Review by Sean P. Kearney for Twitter Revolution: How Social Media and Mobile Marketing is Changing the Way We Do Business & Market Online
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Can Twitter really help make you a better marketer? Maybe even a better person?
Seriously, how much is there really to say about a goofy web tool that only lets you send messages up to 140 characters at a time?
After reading Twitter Revolution, I realize a LOT!
While I had messed around with Twitter for about a year, I really didn’t get much out of reading what a bunch of strangers ate for breakfast. I felt even less motivated to post responses to “What are you doing?” If I didn’t really care what I was doing half the time, why should anyone else?
Then I realized, what I WAS doing was reading books about social media. The silly book on even sillier Twitter seemed to be one of the only ones left. My guess is that if I could sit still long enough to read Gravity’s Rainbow or the Glass Bead Game, I never would have ordered the Twitter Revolution. Now, I’m so glad that I did.
Warren Whitlock and Deborah Micek opened my eyes to a world that I am now arguably obsessed with; one where ease of access to seemingly superficial engagement with others is a bridge to deeper connections.
From a business perspective, using Twitter the way Warren and Coach Deb describe makes “Permission Marketing: Turning Strangers into Friends and Friends into Customers” a reachable reality by beginning with simple ways to earn trust, learn more about each other and provide potential solutions to problems. Bringing a real voice [one that doesn’t try to divide “professional” from “personal”] to ongoing conversations is refreshing and exciting.
I now better recognize Twitter as an amazing tool for doing just that and much more.
Review by Grant Griffiths for Twitter Revolution: How Social Media and Mobile Marketing is Changing the Way We Do Business & Market Online
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Deb and Warren write that twitter is the ripple that has become a Tsunami. They are right. But this book is truly the earthquake which can start the momentum getting the Tsunami started.
The Twitter Revolution gives the reader the knowledge and ability to participate in the “new media” known as twitter. Twitter is a fast paced method of communicating and interacting with those you follow and who follow you. It shows you how you can step right into the twitter world and interact and learn from those you are following and who follow you.
Early in the book we learn why we should even give a darn about twitter. And than we get a clear and concise explanation of what twitter is. And that is not an easy task. Best of all, the Twitter Revolution is true to form and says exactly what twitter is, “it turned into SO much more than that.” What is really cool about this chapter as with a lot of the book, Deb and Warren take advantage of their own followers to aid in defining what twitter is. So instead of just getting a book full of the ideas and thinking of the writers alone, we get the input of some of the thought leaders who are actually using what the book is talking about. Hat tip to Deb and Warren for getting twitter itself involved in the process.
The Twitter Revolution is a complete start to finish on what it is and how to use it. And, it gives you the tools both in the book and in what applications it mentions to truly take advantage of what twitter is and what it can do for you.
If there is one chapter that makes this book worth whatever it cost, it would be “ten steps to attract a flood of followers.” If you don’t have followers, your conversations are going to be real lonely.
Get the book and get a jump start on how to use twitter and use it right.
Review by Robert A. Yourell for Twitter Revolution: How Social Media and Mobile Marketing is Changing the Way We Do Business & Market Online
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Micek and Warren show you that illiteracy is no reason not to self publish. The power of their book lies is the profound points that it makes over and over again. This book has two earthshaking things to say. 1) People using Twitter knew minutes before the rest of the world that there had been a major earthquate in China. 2) You can outmaneuver the corporate world by starting conversations on Twitter and finishing them on the telephone (or some other medium).
These authors are well equipped to see both sides of a contradiction. For example, talk radio was an early tremor of the New Media Revolution, because it was “participatory.” On the other hand, radio is a controlled medium that silences the people. (p. 13) But Twitter takes us beyond both.
The authors bring the prosaic within reach. They tell us that Twitter is, “an unprecedented growth opportunity like never before in history.” Their insights have eluded many intelligent people. For example, corporations, including even “Internet industries” are fighting against the New Media Revolution, and “didn’t think about people participating.” And there’s proof. Upload speeds are not as fast as download speeds. (p. 15)
The authors unleash the power of unbounded creativity. Warren advertizes that he is a best-selling author, while Micek tells us she has run and sold several multi-million dollar companies. She understands that the new media are all about participation, because she has created a system that puts it on “auto pilot.” (p. 255)
Be prepared for the revolution. The authors make the hard-to-believe claim that they used Twitter to write the book. Once this book is resting on your bookshelf, you will believe. They say, “This book is as revolutionary as the social media revolution,” because it is full of Twitter posts that use “creative spelling,” like “e.e. cummings, the poet who rebelled against the rules.” They even provide a special interview with a man who single-handedly created a Twitter app that is, “definitely lacking a definitive usefulness.” (p. 110)
I don’t want to give too much away. That would be far too easy. But here are the top three resons (p. 100) for using Twitter: 1) To combat loneliness, 2) To kill boredom when you stand in lines, 3) To connect with people by mobile phone, without calling them. This same chapter serves to “demonstrate the power of Twitter” by calling itself 101 Reasons to Use Twitter, and offering fifteen reasons. This liberates Twitterers to provide the remaining 86. Revolutionary? Yes! They tell us that this, “is a new way of writing a chapter,” and tout the green benefit of saving paper. (p. 100) I’m looking forward to seeing how much paper they can save next time. This is one of the most eye-openingly obvious and painstakingly redundant books of our time. I believed that hype was, by definition, beyond the bounds of credibility. This book has proven my wrong, by stretching the bounds even farther.
Review by Elizabeth Ritzman for Twitter Revolution: How Social Media and Mobile Marketing is Changing the Way We Do Business & Market Online
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My health center is looking into social networking to it’s primary population, college students. I bought this book to explore Twitter as a resource.
It reads like a stream of consciousness between a personal coach and a marketing professional. I found that interesting but less than informative for someone trying to understand this medium. I did find a couple obvious good ideas – like their suggestion to secure your brand or name as a Twitter account. So there. you have it without buying the book!
Review by Deborah A. Woehr for Twitter Revolution: How Social Media and Mobile Marketing is Changing the Way We Do Business & Market Online
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First off, I loved the way Warren and Deb wrote this book. It’s fun and easy to read, while being informative. I’ve known several people who signed up for a Twitter account, only to cancel it because they didn’t know how to make Twitter work for them. This book will teach you how to get the most out of Twitter, whether you’re using it to connect with friends or promote your business.
If you’re new to Twitter, I suggest pay close attention the first section, especially chapters 4 through 6. These chapters explain how to attract and keep followers. Sections Two and Three cover a broad spectrum of topics, such as how to tweet, how to deal with trolls, how to market yourself, etc.
My favorite chapter was 10, which lists all of the current apps that were designed to enhance Twitter. Being an Internet junkie, that chapter alone was worth the cost of this book. I now have all these resources in one place.
I enjoyed reading the last section, which covers the aspects of branding yourself and marketing your business to potential customers while making powerful connections with the influencers in your niche. This section is also worth the cost of this book, as it will teach you the basic fundamentals of marketing that so many people miss.
Do you need this book to succeed on Twitter? No. Patience, observation, and participation will help you succeed. However, if you are new to social media and don’t know where to begin, this book is an excellent resource. Not only can you use these techniques on Twitter, but you can migrate them to other social media sites, such as Ning or MySpace. Highly recommended.